AI Insights · Timothy · October 2025
Top 5 Puzzle Games in the UK: Q3 2025 Performance Overview
Explore the performance trends of the top puzzle games in the UK during Q3 2025, including downloads, revenue, and active users.
In the third quarter of 2025, the puzzle game category in the United Kingdom showcased diverse performance metrics across the top five games on a unified platform. This data, provided by Sensor Tower, highlights the trends in weekly downloads, revenue, and active users for each game.
Screwdom from Zego Global Pte Ltd saw a fluctuating but generally upward trend in weekly revenue, peaking at approximately $262K by the end of September. Downloads reached a high of about 34K in late August, although there was a subsequent decline to around 20K by the end of the quarter. The game maintained a strong user base, with active users starting at 164K and reaching a peak of 213K in mid-August before slightly declining.
Color Block Jam by Rollic Games experienced relatively stable revenue, starting at $224K and closing the quarter at $203K. A notable spike in downloads occurred mid-September, reaching over 52K. Active users showed significant growth, climbing from 297K to over 354K by the quarter's end.
June’s Journey: Hidden Objects by wooga had a steady revenue stream, with fluctuations around the $100K-$150K mark, and a slight peak at $130K in early September. Downloads remained modest, hovering around 4K weekly. Active users increased from 17K to over 30K by the end of the quarter.
NYT Games: Wordle & Crossword maintained a strong presence with revenue peaking at $190K in late August. Downloads showed a significant jump in the same period, reaching 30K. Active users consistently exceeded 1.3M, peaking at nearly 1.5M in late August.
Hole People, another title from Rollic Games, demonstrated a steady increase in revenue, culminating at approximately $63K in late September. Downloads remained consistent, with a slight rise to 19K in late July. Active users showed significant growth, starting at 39K and peaking at 75K by late September.
These insights underline the dynamic nature of the puzzle game market in the UK, reflecting varied user engagement and monetization strategies across different titles. For more detailed insights, visit Sensor Tower.
